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Looking for ways to expand your advertising dollars? If so, vehicle wrap advertising may prove to be the best opportunity available to you. With a high return on investment and the ability to last for years, you’ll be hard pressed to find another option capable of surpassing the value and longevity of this option. If you are unsure of what vehicle wrap advertising is, here are some answers you may have been looking for.
A vehicle wrap is a typically vinyl cover that is fixed to your vehicle. It goes over, often panel by panel, fitting perfectly to your vehicle. As the wrap is designed for your vehicle specifically, it is possible to attach it to any vehicle. After the wrap is applied it looks like a paint job applied to the vehicle, only it features your desired photographs and advertising material. This way, it is possible to fit whatever you currently own.
Information Placed on Wrap
It really is up to you what you place on the vehicle wrap. It typically is recommended to use an attention grabbing image that can be identified on one side of the vehicle (as many who see your vehicle only come in contact with one side at a time). You can also place any kind of written information onto the wrap, although you should keep it brief enough to make it easily seen by drivers, easily recognizable and easily remembered. This way, it is possible for anyone to instantly identify the information and recall it later.
A vehicle wrap often lasts five years or longer on your vehicle. It can last twice this long, based on how well you take care of the wrap (on top of some weather variables). The long lasting nature of the wrap makes it possible for it to continually bring in additional leads through the one time payment. Then, when you are ready to remove the wrap or if you want to upgrade it to a new wrap, you can have it removed without any kind of damage to your vehicle. It actually helps protect the vehicle’s paint.
With the available perks connected with vehicle wrap advertising, you may find it is your best marketing option. Now that you have a better understanding as to what it is, you can decide now whether or not it works into your budget and your marketing approach.
Looking for potential marketing opportunities for your business? While there are many options out there, one of the best is a vehicle wrap. Vehicle wraps provide a unique advertising method, different from any other option yet it also may prove the most financial desirable. Here are some of the reasons why you should choose vehicle wrap advertising for your business.
Depending on where you live, it is possible for hundreds of people to see your vehicle every mile. With the vehicle wrap, it stands out from the crowd, resulting in drivers, passengers and pedestrians looking at your vehicle. It makes it possible to take your business marketing anywhere you go, which is simply not something you can do easily with any other form of advertising.
There are very few marketing opportunities that are as cost effective as vehicle wrap advertising. With vehicle wraps, you pay a one time fee, wash the car a few times a month and you’re good to go. Other than this, there really is no other kind of fee you’ll run into. There are very few other marketing options you can use costing you a couple hundred dollars with this kind of return. When you think about how long the marketing lasts, it makes the investment that much more desirable.
A vehicle wrap has the ability to last well over five years (potentially double depending on how well you take care of your vehicle and the weather). If you think about it, this means you’re spending $5 a month or so on your vehicle marketing. No other option even comes close to this kind of value.
There are a few benefits connected with advertising using your vehicle. Now, every time you drive your vehicle the gas expense can be included in the marketing budget. It also means your advertising campaign is found on a depreciable asset as well. All of these options may help you with your taxes later on in the year. This is an excellent marketing option as your audience increases while the cost decreases.
From reaching more potential clients than ever before to offering an inexpensive marketing option, there is little to lose and much to gain when it comes to vehicle wrap advertising. This is why you need to heavily consider using this method for spreading word of your company and the services it provides.
As a photographer, you understand the importance of a well produced photograph. You spend time composing the perfect shot, capturing it, then editing it in your photo editor. Should you want to make prints of the photograph you need the right professional printing services for photographers. You don’t want to simply go down to the corner drug store and have this location print off your photographs. Instead, there are specifics you need to work with to make sure your photographs are beautifully displayed and produced with your professional printing for photographers.
Proper Monitor Color Balance
Before you even start editing photographs, you do need to make sure the color levels on your monitor are accurate. All monitors are set at different color spectrums, which cause problems with printers as these printers may not be set up to the same color spectrum levels. Correcting your monitor color balance ensures everything is accurate. This way, when you go to the printer, the colors do not come out incorrectly, darker or lighter than you want.
Printer resolution is essential for your high-definition prints. With all of these different photographs, you need something that can handle a considerable amount of information during the print job. While the printer may not be able to produce the full resolution of a 30 megapixel camera, look over the resolution to make sure this fits your particular needs. The larger the print size, the greater the resolution you need.
Printer Works With You
Above everything else, when looking for the right professional printing for photographers, you need someone who is able to work with you. Never just hand off your print and expect it to come out perfectly. You need test prints and examples to make sure everything will come out perfectly. The last thing you want is to order 100 prints, only to have everything come back incorrectly. A professional printing service should work with you every step of the way. If they don’t, you need to look and find a different print service.
Professional printers should be able to handle a host of print services. Always double check this first.
As a photographer, quality of your print matters. You are use to seeing your photograph at a high resolution. Your print job should reflect this. By finding the right professional printer for photographers, you’ll always be happy with the final result.
Did you know that your company has a story to tell? And did you realize that you can do this on your company vehicles? Visual communications is the most effective way of advertising today. Everywhere you look, you see enticing and appealing pictures and cleverly placed words. Choosing images and graphics that speak louder than words will give you an advantage over your competition every time.
Here are some tips to help you to decide what the best vehicle graphics for your business are.
- Make your logo graphic, big, and bold. Don’t be afraid to see your name and logo out there where it’s never been there before. You’ll get used to it, especially the more your business picks up. Beautiful, well placed graphics and designs are what turn heads and attract attention, and this is best done when you advertise on your car. Logo design services are available if you need a new logo design or would like to update your existing one.
- Advertise on every vehicle. Does your business have a fleet of trucks or cars, or an RV, or just one truck? Put these all to work for you. Your vehicle wrap team will work with you to create the most effective message it can to bring your business into the community and beyond. Just think of everyone who will be able to see your message!
- Graphics come in all shapes and sizes. Always stick with your basic business information when designing your vehicle wrap. Wraps can be all inclusive of your vehicle or just something on the back or the sides, it’s all up to you. Advertising vehicles in this way is very cost-effective, and you will be so surprised at how word about your business and your services can spread when you advertise on your car. Isn’t that exactly what you want for your marketing dollars?
- Be like the big businesses, because now you can. With state-of-the-art vehicle wraps in colorful, bold designs, you’ll be on your way to bringing your business into a whole new light.
Whether you are a landscape company, an athletic team, food truck, service vehicle, mobile pet salon or more, there is a vehicle wrap waiting for you. Make vehicle wrap designs an integral part of your overall business marketing strategy. Who doesn’t want to turn heads all day and all night?
QR Codes on Vehicle Wraps
Whether you recognize them or not, you’ve seen QR codes. They’re those square shaped puzzle like things that you’re supposed to scan with your smartphone to find out more. But first you need to download an app that will scan the code…
First the most obvious thing that comes to mind is: How do you scan a QR code on a moving vehicle without getting in a crash? Next is: Why would you scan a QR code? If you see a wrap for ABC plumbers and you’re thinking you need to contact them, why wouldn’t you just “Google” ABC plumbers and get the phone number?
Here’s the thing about QR codes, in America. They’ve already been “ruined by marketers” as marketing genius Gary Vaynerchuk says. For the most part QR codes have directed people toward the homepage of a website. If we wanted to goto the homepage of a company’s website we would have just done it, not scanned a code and then waited. It used to be that QR codes would take you to a unique URL, not the homepage. So there was at least a little mystery involved and people might have scanned it just to see. But marketers came in and said “Hey this is a great way to send people to our homepage”. And so now the feeling is “why should I scan that, it just takes me to the homepage” .
For a better understanding of why QR codes are not going to work in the United States ready Gary’s post HERE
3 Keys to Vehicle Wrap Marketing
If you’re considering a vehicle wrap marketing consider this: When you’re out on the road, what catches your eye? Is it a billboard or is it a creatively designed ‘sign’ on a vehicle? Your eyes have probably been drawn towards images, logos, and designs that are splashy and eye-catching, but not tacky or overdone.
Vehicle wraps can be an extremely cost effective way to promote your business and build brand recognition. When measured against other forms of advertising, the cost per 1,000 impressions on vehicle wraps is way lower! Check out this infographic we created to see a comparative cost analysis.
Here are 3 things you should be thinking about when it comes to vehicle wraps:
- Keep it short. We can’t stress this enough! Your main aim is to build name, or brand awareness right? Your professionally designed logo needs to be the star of the show. Your tagline and contact info should be secondary characters. There is absolutely no need for other copy such as a list of services or your locations. People are more than capable of digging deeper and using Google to find your website and learn more about you. But they WILL NOT do that if they don’t remember your name because there’s too much information on your wrap! Remember, when it comes to vehicle wrap advertising, you have only about 3 seconds to get your point across!
- Make it clear. Don’t be mysterious or use words in a playful way if it doesn’t suit your business needs. This rule also goes for any images or colorful designs that you incorporate. Everything should point to a direct message that everyone understands when they see it. This is where correct logo development comes into play. Remember, the key to an effective vehicle is all in your logo design, and you may even wish to have your logo redone before you embark upon a vehicle wrap marketing campaign.
- Be bold. Boldness may not be something you have considered right off the bat. You might be thinking a bold design is not professional or that the message will look less than business-like. This is not true. A well-designed colorful, bold message and logo with your appropriate business information will be the magic you’ve been looking for. Use designs that fully embrace your vehicle and that are visible from all angles. Sometimes business owners are uncomfortable with going bold. This is because they themselves are more low key. It’s fine to be low key in your personal appearance and life, but low key when it comes to marketing and branding will get you low key results. If you’re ok with not standing out, not being remembered, then low key is for you. If you want to stand out, be noticed and remembered, then you have to be bold. You have to be the needle in the haystack, not the haystack.
As a small or medium-sized business owner, you’re always looking for effective ways to market your business. Traditional forms of media such as television, print and radio can be effective, however you’ll need a significant and ongoing budget to make it work and to be memorable.
Advertising using vehicle wraps is one of the best ways to make your business name shine above all the others. Aside from online advertising, it’s the only offline marketing that works for you 24/7, 365 days a year. Furthermore, vehicle advertising can reach many people you would never reach in the online world.
Here are a few things to consider if you’re thinking about vehicle wraps:
- Vehicle advertising is an extremely cost-effective way to reach 1,000’s of people. CPM is a measurement advertisers use when pricing their reach. For example, the average cost to reach 1,000 people on television is $17.78. The average cost to reach 1,000 people using a truck wrap is just 77 cents! We’ve created this handy infographic showing you a cost comparison, click HERE to see it.
- Vehicle wraps are great for brand development. When people see your company name consistently, they’ll start to remember your name. When it comes to brand development, recognition and memory are everything. In todays hyper competitive crowded market you just can’t afford to blend in, you have to stand out! A visually stunning, memorable and large logo on vehicle is a great way to get people’s attention. If your company needs logo design assistance to maximize the effectiveness of your vehicle advertising, now would be a great time for that!
- Vehicle wraps give your business the greatest visibility for the least amount of money. This is exactly what you want from a marketing campaign – visibility in the areas where you do business
So, if you’ve been thinking about putting a vehicle wrap on your car, RV, van, truck or fleet, don’t hesitate another minute. Get some great ideas about company logo design from our team of experts. We’ll help you take your business to a whole new level.
Remember! To be truly effective, it’s not an either or situation. Vehicle wraps in addition to online/digital advertising can be extremely effective. Just think of your vehicle wrap as a banner ad of the roadways!
Great Vehicle Wrap Designs Should Create Positive and Memorable Experiences
Vehicle wrap design is a science, an emotional science, just like all other forms of marketing. If done correctly, and connected with the overall branding plan, vehicle wraps can be tremendously helpful in building an emotionally powerful brand.
Let’s take a step back from vehicle wraps and graphics for a second. Companies must have a marketing and branding toolbox. In the tool box there needs to be more than just one tool, there needs to be an overall and holistic and cohesive approach. Vehicle wraps can be a part of this approach. For larger companies TV, radio ads and billboards in conjunction with vehicle wraps can be highly effective. For smaller companies who cannot afford TV or radio advertising other forms of advertising such as street marketing, door hangers, direct mail and social media can be extremely effective in addition to vehicle wraps.
Using this approach and focusing on story telling for your brand, let’s say you sell widgets. This is how the holistic approach would look. On the radio spot you tell how your grand father started the business, your dad then worked for your grandfather making widgets, and you made your first widget when you were 5 years old. “It’s a family tradition” is your tagline. At the same time that these radio ads are released, you’ve already been working (hopefully with SmartWrap) on your vehicle wrap design and the design is complete and ready to go. This is important. You don’t want to lose momentum by only starting to think about how the different parts of the campaign will look as you’re about to release them. There needs to be a master plan, with all parts being developed simultaneously, and then have them released as and when needed.
People like to judge, organize compartmentalize things. Every day we’re doing it with the brands, the people, the objects we come across. Most of it is done so fast we don’t even really know we’re doing it. We’re assessing things, trying to figure out where they go, what they are, what they mean, in relation to what we already know. Building the narrative of what you want people to feel when they hear your name, see your name, is most important part of the whole process. Without a positive and memorable narrative there is no context in which to place a consumer’s impression of a brand.
With that in mind here’s how you build a positive and memorable brand experience:
Focus on your logo first. Make sure that your logo is professional looking. As the business owner, this can be a really difficult assessment. It takes guts to admit that the logo you’ve been using for 20 years is not as professional as it can and should be. Take a look at some of the biggest, most loved, respected and valuable brands and compare your logo against theirs.
Let’s assume your logo is great. The next step is to begin to attach the narrative you want to create, to the logo. For example, McDonald’s wanted to increase sales, so they decided to market to families. Families spend more money per order than single people. So the narrative is that McDonald’s is a great place for families. They created a number of kid friendly characters, they really did a number things to promote the family narrative. You don’t have to start creating goofy looking characters to create your own narrative. You could be in the home security business for example, and have your business name, ABC security. But there needs to be the emotional context and narrative in which to remember and feel good about your brand. How about a bulldog. Not a photograph, a more conceptual less detailed piece of art that sums up the serious, tough and loyal nature of your business.
As a side note, if you are in the air conditioning business, pictures of air conditioners do very little to create this narrative. If all you want people to think about is air conditioners when they think of your A/C business you’re missing out on a HUGE opportunity. The consumer needs to trust and like you in order to do business with you. A grey square box with a fan on the front is not emotionally compelling, there’s no story. There is simply no where to file this in a person’s psyche other than under “miscellaneous” Not where you want to be right?
To create a great wrap design you need to :
Create a great logo
Build a narrative with an emotional connection
Avoid adding unnecessary photographs
One of the most cost effective ways to advertise your business is on your vehicles with vehicle wraps. Whether you have a fleet of cars, trucks, or vans, you’ll find that properly designed vehicle wraps will help build your brand at a fraction of the cost of traditional media.
Even though the best vehicle wrap designs look simple, there’s a lot that goes into the psychology and strategy behind the design wrap design. If nothing else, keep this in mind: Focus on your brand first. A vehicle wrap design that focuses on anything else first is far less likely to succeed in building brand recognition. In order for your brand to be the star of the show in your wrap you’ll need a positive and memorable logo design.
Here are some questions to keep in mind when thinking about the design of your vehicle wrap:
- What is the purpose of the wrap? – why are you doing this? To build your brand?
- What do you want people to feel when they look at your wrap?
- Is your logo professional enough? Does it create enough of a positive and memorable impression to be used in a wrap or do you need to refresh/update or create a new logo for your business.
Custom Logo Designs and Vehicle Wrap Designs for Your Business
You may already have a picture in your mind of what you want displayed on your vehicles. Or, it may be time for a new business logo design, and we can help you create one. We will sit down with you and one-on-one develop a vehicle wrap that’s perfect for your business. We love asking lots of questions during the design stage, because that’s the only way to know exactly what will work for your vehicle design.
We do vehicle wrapping on just about every type of vehicle with the exception of motorcycles and personal watercraft. Let us help you put your best foot forward. We’ll take your ideas and transform them into a design that you can display with pride on your vehicle or fleet of vehicles.
How to make your vehicle wrap stand out at 75 mph
When it comes to designing or having input into vehicle wraps, this is one of the biggest mistakes business owners make: Failing to understand or remember that most of the time the vehicle will be in motion. Remember, people only have 3-5 seconds at best to mentally digest what they’re looking at. Therefore, a busy vehicle wrap with lots of information is not going to be remembered, it’s not even going to be seen. The worst part is that all of the extra information is going to be a huge distraction from their company logo, which is the most important part! If potential clients don’t remember your company name/logo the wrap is a waste of money, but worse than that it’s costing you clients. The cost in terms of lost potential revenue can be staggering, in the hundreds of thousands of dollars a year PER vehicle!
If you think of your vehicle wrap in the same way you think of your website or a brochure, you’re likely to make some big design mistakes. As you start the design process, think of your vehicle traveling at 75 mph, even at 45 mph. It will be in motion, amongst a clutter of other vehicles in motion. There maybe some smaller vehicles blocking the bottom half of your van. Your vehicle may be turning a corner as the potential client notices it, seeing the side and rear for a total of only 3 seconds. With a website or brochure you have a much more captive audience. Their computer monitors are not flying around the room, they’re not trying to navigate rush hour traffic and not rear end the vehicle in front of them. Potential clients will spend minutes looking at your website, not seconds. They’ll have time to read, in a vehicle wrap – they won’t.
The reason this mistake is easy to make is because when the design proof for your wrap comes out, you’re most likely looking at it on your computer. The picture of your design concept is sitting still, and you’re staring at it for 10 minutes, analyzing every detail. That’s okay, as business owners, that’s what we do. We obsess over the details like no one else. But understand that nobody else is going to do that. Nobody is going to invest that much time in trying to understand what it is that they’re looking at. You’ll be lucky if they spend 1/20th of that time contemplating what it is you do and why it’s relevant to their lives.
What’s the solution? How do you avoid this mistake? Simple: While looking at the proof, after 3 seconds close your eyes. At this point try to recall the feeling you got from the wrap. Do not try to recall the information. If your wrap is to be successful it has to create a positive and memorable impression in the heart and mind of the potential client (we’ll be talking more on this in future posts). If you’re purely focused on a list of services you provide, there’s no context for why people should even contact you. You’re not creating the emotional catalyst for people to want to contact you. A list of services and or product lines is definitely emotionally compelling stuff. A graphic that sums up your professionalism, friendliness, trust worthiness will do infinitely more that a proclamation of information.