Vehicle Wraps – What’s Important?
October 6, 2021At SmartWrap, we take pride in bringing designs to life, and this project for Felix Construction is no exception. The bold, eye-catching wrap immediately draws attention with its sleek integration of branding and imagery. Felix Construction’s branding sits prominently on the driver’s door in a vibrant orange, instantly recognizable, while the rest of the truck tells a much larger story.
The left side of the cab features a subtle yet striking graphic of construction equipment working through water—a nod to Felix Construction’s expertise in handling complex projects in utilities and water management. This flowing water motif carries through the truck, creating a dynamic sense of movement.
On the water tank, Felix Construction’s message shines brightly: “We build better lives one opportunity at a time.” This tagline sits above a striking image of what appears to be the Felix Construction team, creating an immediate personal connection to the company’s mission and values. The team stands out in high-visibility vests, symbolizing safety and community. Small, playful details—like the construction-themed duck character—add a friendly, approachable feel to the design, showing that Felix Construction brings a human element to everything they do.
The SmartWrap team took Felix Construction’s vision and applied it seamlessly to the vehicle’s form, ensuring that the design flows naturally with the truck’s shape while keeping critical messaging visible from all angles. With bright colors, clear branding, and an underlying sense of movement and purpose, this wrap is not just a design—it’s a rolling billboard that communicates the Felix Construction ethos with confidence and style.
If you’re looking to transform your fleet into a moving canvas of your brand’s values, SmartWrap can make it happen, just like we did here!